car insurances - Esurance markets itself as being more environmentally friendly than competitors. The company often cited documents being available online in early company advertising. Esurance has partnered with sports teams for "Go Green" events by giving away reusable grocery bags. About 45% of the company's data is stored on outsourced servers in a LEED certified building.
car insurances - Early Esurance commercials were animated featuring a pink-haired female spy named Erin Esurance, who posed as an auto-insurance agent. The goal was to juxtapose a widely disliked business, insurance, with a popular superhero archetype. In her first three years, the character was used in over 30 commercials. The character was also used on an episode of Who Wants to be a Superhero?. Esurance stopped prominently using the character in its advertising in June 2010 because the character was unpopular in surveys compared to the average for other corporate mascots such as Microsoft's Clippy, with the exception of her top score in the "sexiness" category. Despite the unpopularity, in an example of Rule 34, pornographic fan art of the character—"some with a remarkable degree of verisimilitude to the real thing", according to CBS News—appeared frequently in results for Internet searches of "Erin Esurance", also likely contributing to the decision. The company rebranded itself, unveiling a new national advertising campaign as well as a new company logo. The ads were set in a faux Esurance office and feature a cast of characters, known as Techies & Feelies.
car insurances - In December 2011 Esurance announced a new integrated advertising campaign that positioned the company as "Insurance for the Modern World". John Krasinski narrates the commercials, which were directed by Omri Cohen and feature the Grammy Award winning song, “Jam Man,” from Country Music Hall of Fame guitarist Chet Atkins. The campaign is the first collaboration between Esurance and ad agency Leo Burnett Worldwide.
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